Make it easy for people to respond quickly.
By including your contact information in every sent e-mail, you make it easy for the recipient to respond to you, whether by e-mail, telephone, or post. If they have to look something up, they might “put you on hold,” and not respond in the time you expect.
Most e-mail programs have this feature. They also have the capability for you to program various auto signatures for you to use with different audiences. A standard default auto signature might look like this, and yes, it includes your email address:
Clint
Clint Smith, Vice President
ABC Company
123 Park Road
Anywhere, PA, 19500
610-xxx-xxxx
TF: 877-xxx-xxxx
F: 610-xxx-xxxx
C: 610-xxx-xxxx
clint@ abcco.com
www. abcco.com
Here’s a bonus: many people like to add your contact information into their databases, and a full auto signature makes it easy for them to do so electronically. That’s why you include the e-mail address.
Excerpted from Inbox Detox (Acanthus Publishing, 2009)
