I just saw a great post on mashable.com, “8 Ways Entrepreneurs Can Get More Out of Twitter” – where Ryan Paugh coined the phrase “Insecurity Work.”
According to Ryan, ” “Insecurity Work” is when you compulsively check your e-mail, website traffic, blog comments, etc., and it’s poison. Twitter is one of the most common causes of insecurity work that I see among young entrepreneurs. I suggest that you limit the time you spend on Twitter each day to less than a half hour. Remember: You don’t need to @Reply every single person that mentions your brand.”
I couldn’t agree with him more – just never heard it referred to as insecurity work. Does this mean that we latch onto Twitter, social media and email as a way to validate ourselves?
More about Ryan: Company URL: www.ryanpaugh.com Twitter: @paughginney
I think we latch onto communication to validate our productivity, but communicating is the easy part. It’s execution that’s most difficult. Whether it’s an hour-long meeting or a 10-second tweet, we need to be more wary of how over-communicating contributes to how ineffective we are at getting real work done. Thanks for blogging about me!