Harry loves email. It is fast, inexpensive, and he can add anyone and everyone who might have even a smidge of interest in his topic or project, and it doesn’t cost him a dime! So he does.
He has group lists, he has a huge database of… everyone. And he uses it.
Although Harry thinks this practice doesn’t cost anything, it does. Everytime a recipient has to open an unnecessary email, it costs the company money. And most of them will respond to Harry, so it costs Harry more time.
Harry’s Antidote: Copy ONLY those people who really need to receive the information.
Excerpted from Inbox Detox, Acanthus Publishing, 2009
