How to Sell Yourself without Selling Yourself Out #9 – Approachability!

When people are trying to decide who to work with, who to buy from, or who to join in some volunteer effort, they look at a person’s “approachability.”

How approachable are you?

We can all relate to situations where we’ve noticed someone standing rigidly with a sour look on his or her face. Our first reaction is to say, “I don’t really want to get near that person.” The opposite is also true, someone who is smiling and welcoming and accepting appears much more easy to get to know.

To be truly approachable, you need to sincerely welcome others as they approach you. It can’t be faked.
So, from an inner place of a true desire to meet with, engage, or get to know others, your approachability will increase. You will smile. Your arms will not be crossed in front of you. You will look people in the eye.

People who are approachable are ACCEPTING. People who are less approachable may be more JUDGING. No one likes to be judged, do you?

You don’t have to outwardly sell yourself. Your attitude and welcoming approach to find the best in people will do it for you.

Note: This is our 9th post in a 10 part series dealing with personal marketing strategies. Many people struggle with the idea that they have to sell themselves, either corporately or in their own businesses, and these posts are intended to help them get over that hurdle. Watch for these posts in the next few months, or subscribe to our blog to receive them automatically in your inbox!

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