Feedback Excellence: Feature versus Benefit

This month, we have been talking about ramping up your skills at sharing feedback.It brought to mind some of the same challenges people have with creating marketing copy. Many times when we try to sell something, we talk about the feature, and forget about the benefits or outcomes.

For you to give awesome feedback that “sticks,” the receiver of the feedback might be more apt to WANT to change his or her behavior when the benefits of the change are understood.

Too many managers and supervisors basically tell the offender what TO do or what NOT to do. It should not end there. Working with the person for them to understand why a certain behavior change will be beneficial can be the underpinning of a behavior change that is willingly accepted!

So instead of outlining just WHAT must change, have a cooperative discussion so that both of you understand and are committed to WHY a behavior change will be better for the person and your business.

What d’ya think???

And if you would like to participate in our survey about your biggest challenges with sharing feedback, please click here. We’d LOVE your input!

And at the end of this month, we will release a “Feedback that Works” package of helpful resources, so if you’d like to be on the mailing list, please click here.

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